WMSB: Cluster Development Plan


The West Midlands Screen Bureau is pleased to announce the release of its Cluster Development Plan. This is the culmination of two years of consultation with industry at all levels bringing together the various sectors of the screen industry from games to film & TV.

The WMSB team have conducted interviews with a very wide range of contributors, led collaborative Design Labs in Birmingham and Stratford-upon-Avon and commissioned a range of reports exploring the success of other International Creative Clusters, how to capitalise on the region’s diversity opportunity and regional branding for the West Midlands screen sector.

The Cluster Development Plan focuses on four key areas of leadership, infrastructure, networks and communication and is available to download here on the WMSB website alongside the other reports.

Andy Street, Mayor of the West Midlands said “The screen industry is a high growth sector which has some strong players in the West Midlands. Using our Local Industrial Strategy I’m pleased we have supported this phase of work for the screen sector driven forward by the West Midlands Screen Bureau.

Through new investments, a newsScreen industry body launching this week and a new vision we are going to turbo charge the regional screen sector.”

Harriet Finney, Director of External Affairs at the BFI said: “The BFI welcomes the delivery of the final report by the West Midlands Screen Bureau following its extensive consultation with industry on how the West Midlands can capitalise on its strengths in one of the UK’s fastest growing sectors.  We hope this will help inform the region’s new screen industry body in its work to drive growth, job creation and new investment in the area. We very much look forward to working with this new body in the future.”

Councillor Jayne Francis, Cabinet Member for Education, Skills and Culture at Birmingham City Council, said: “This report shows the value of supporting the development and growth of the creative sector - particularly screen industries - in Birmingham and wider region, that to date have not benefitted from the investment enjoyed elsewhere in the country, despite the untapped potential of talent and ability here.

 “This report will provide a useful resource for the newly established screen industry body to secure that investment for West Midlands region and we wish them well in their endeavours.”

The West Midlands Screen Bureau has now come to its planned end and the new screen industry body, announced by Andy Street in July is leading the way in continuing to build an agile and responsive network, driven by industry to accelerate the growth of the screen sector. 

You can download the report here.


The West Midlands Screen Bureau was set up to help build a diverse, dynamic and sustainable Creative Screen Sector, including TV, games, film, video and emerging forms, including VR and AR. It was funded by the BFI, West Midlands Combined Authority and Birmingham City Council.

For further information please contact the WMSB Interim Chair Lee Kemp


07970 880360

Photos by Jakob Owens, Nikita Kachanovsky, Martin Sanchez, David Grandmougin, Erica Lewis on Unsplash